JULY 2011 - Present
Optilab Partners AB
Strategic Partnership Director
• 2011-2018: Increased Revenue 14,000%
• 2018-2019: Increased Revenue additional 30-40%
Optilab Partners AB is an online performance-based marketing firm Headquartered in Stockholm, Sweden. Leads are generated from our own web properties primarily within the Forex Trading Vertical.
As the Strategic Partnerships Director, I liaise directly with the industry’s top Forex, CFD and Finance Brokers as well as Crypto Exchanges and Prop Trading Firms. Through research and communication, I verify we have the best partners in the best locations on the sites to ensure the highest revenue for both us and our partners. To aid in placement I implement banner ads with the help of IT as well using Google AdManager for strategic positioning on the sites.
In addition to working directly with the brokers and firms, I establish and monitor accounts with Impact, FinanceAds, CJ and other partnership management platforms. Communication is maintained with all partners via Skype, email, Telegram, What’s App and frequently attending Industry B2B Conferences in UK, Spain, Netherlands and other parts of the World.
Though we mostly work on fixed or CPA basis we also occasionally work with revshare, pay-per-call, PPL, PPM and PPC.
Over the years we have also had sites in Insurance, Merchant Accounts, Binary Options and other segments.
To make sure I have the best and most up to date data analysis I produce monthly reports using Google Analytics, CellXpert and other affiliate admins.
Current Sites: www.FXExplained.co.uk
www.InvestingStrategy.co.uk
www.GadgetAdvisor.com
Former Sites: www.ForexTraders.com
www.ForexFraud.com
www.ForexCharts.net
Through diligence and quality traffic I was able to increase revenue on ForexTraders.com & ForexFraud.com nearly 14,000% between 2011- 2018.
The Former Sites were sold to Catena Media in 2018 /2019 During the Transition I spent 12 months working with Catena increasing the monthly revenue of the sites an additional 30-40%