Hardley Dangerous Illusions

Marketing & Distribution Consultant

• 2001-2002: Client revenue Increase 40,000% within 3 months of new product launch. 
 
Hardley Dangerous Illusions had a concept of a peel & stick bullet hole. They had several designs but did not know where to start once they had it manufactured. I developed their brand identity, marketing strategy and distribution network. In addition to designing the marketing materials and campaigns I assisted them with the presentation of the product at various Trade Shows within the United States. Through these endeavors HDI was able to achieve Global expansion into 17 Countries within 7 months with 5 Master Distributors and several major corporate clients. Revenue increased 40,000% in the first 3 months and grew from there.